Jon O'Neill
J.O. Flooring
Third-generation flooring installer Jon O'Neill built J.O. Flooring around one standard: treat every home the way a guest should.
The contractors who built something worth knowing about.
TradeFounders tells the stories behind established home service businesses across the country. Real founders. Real trades. Real markets.
Founder Spotlights
Recently Featured
Every founder here earned their spotlight. No rankings, no paid placements.
Mona Malik
Cracked Bell Construction Services
Mona Malik built Cracked Bell Construction around the two things she never got from other contractors: honest pricing and real communication.
Stephen South
Chadds Ford Painting
Stephen South learned the trade from the man who built Chadds Ford Painting. When that man was ready to sell, the next owner was already there.
Most people never hear about the best contractors in their city.
The best home service businesses are not always the loudest ones. They are the ones that do the work right, treat customers well, and rely on word of mouth to survive. They have built something real. TradeFounders exists to make sure more people know they are there.
We interview the founders, write their stories, and promote each spotlight with targeted local advertising in their own service area. No fees. No rankings. No gimmicks. Just a real story, told well, and put in front of the right people.
What Featured Founders Get
What You Get When You Are Featured
A long-form spotlight article
We interview you, write your story, and publish it on TradeFounders. Not a directory listing. A real article about you and what you have built.
Local promotion in your market
We record a short video about your spotlight and boost it on Facebook to people in your service area. Around 10,000 local impressions over three days, at our expense.
A backlink to your website
Every spotlight links directly to your business website. A clean, relevant backlink from a dedicated trades platform.
A credibility asset you can use anywhere
Link to your spotlight from your website, your Google Business Profile, your Facebook page. When someone is deciding whether to hire you, your TradeFounders spotlight helps them say yes.
It is completely free
There is no cost to be featured. We do this because we believe trades founders deserve more recognition, and because occasionally the contractors we feature become long-term clients of our agency. We are upfront about that.
How It Works
- Apply
Fill out a short application. We review every submission and reach out if you are a good fit.
- We talk
We schedule a video call to learn your story. About 30 minutes. You talk, we listen.
- We write and publish
We write your spotlight and publish it on TradeFounders.
- We promote
We run targeted local advertising in your service area to promote your spotlight. On us.